Which TikTok Dance Craze Fits Your Energy?


TikTok is subculture central. Whatever your interests, the app probably has oodles of short-form content to cater to them. And if it doesn't, there's a gap in the market for you, so you might want to look into that. The subculture that rules TikTok, however, is dance. Many songs that have soared to the top of the charts recently have done so thanks to viral TikTok dances and the groundswell of popularity they create. Remember the Wednesday dance from the Netflix series? Folks on TikTok recreated the dance so many times that Lady Gaga's "Bloody Mary" had new life breathed into it and recharted at Number 41 on the Hot 100 list. Or how about popiano artist Tyla's track, "Water"? The song earned itself a Grammy nomination, and it might all be thanks to an accompanying viral challenge that invited TikTok users to pour water down their backs while moving their hips to Afrobeats. Whether you're a dance know-it-all or an amateur mover and groover, how about we find out which famous TikTok dance has your name written all over it? Let's roll in 5,6,7,8...

History lesson

The dawn of short-form video: Vine's emergence

In the digital age, where attention spans were shrinking, Vine burst onto the scene, revolutionizing the way we consume media. Launched in 2013, Vine was a trailblazer, offering a platform for six-second, looping videos. This format was a response to the modern audience's craving for quick, engaging content. Vine's rise was meteoric, attracting millions who relished the challenge of crafting stories in mere seconds. It wasn't just about the brevity; Vine fostered creativity, pushing users to innovate within this compact timeframe. The platform's shareable, looping videos quickly went viral, drawing in more users and buzz. Vine's integration with Twitter, following its acquisition by the social media giant in 2012, further amplified its reach.

Vine's unique six-second video format wasn't just a technical feature; it sparked a cultural phenomenon. Within months of its launch, Vine had amassed a staggering 13 million users, a number that ballooned to 40 million by August 2013. The platform became a breeding ground for a new generation of content creators and social media stars. Its simple interface and novel format made it irresistibly attractive to users eager to experiment and express themselves creatively. Vine's success story was one of rapid growth and widespread influence, capturing the hearts and imaginations of millions worldwide.

Despite its early success, Vine's story wasn't one of unending ascent. The platform's growth began to falter as it faced stiff competition from other social media giants like Instagram and Snapchat. A critical misstep for Vine was its failure to develop a robust monetization strategy for its creators. Unlike YouTube or Instagram, Vine didn't offer direct ways for content creators to monetize their work within the app. This lack of financial incentives led many popular creators to migrate to platforms with more lucrative opportunities.

Additionally, Vine struggled with technological limitations, lacking the granular user data and targeted advertising capabilities of its competitors. As a result, Vine's user base declined, leading to its eventual shutdown in January 2017. Vine's decline serves as a cautionary tale in the fast-paced world of social media, where innovation and adaptability are key to survival.

Did you know?

What sets TikTok dances apart?

TikTok dances are short. They don't overwhelm the average scroller who is bored enough to try copying the choreography that influencers and would-be influencers post. There used to be a focus on smaller, upper body movements and routines to accommodate TikTok's vertical format, but these days, you'll see more footwork as users compete to do demanding sequences. The TikTok dance repertoire includes moves like finger guns, chest banging, punches, booty rolls, and claps, but also movements that reflect the lyrics in memorable ways. Dances that go viral don't necessarily have to be intricate and technically proficient, but they do have to be expressive and full of personality with a certain X factor. The moves often have roots in hip-hop and combine with pop and EDM elements. TikTokers are encouraged to improvise and add their own flavor to existing dances, and crediting creators is now part of the etiquette of using the app.

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