We all need to eat. And marketers work very hard to make sure we want to eat their specific brand of food or drink. Thanks to their savvy marketing, most of us can instantly recognize the likes of Mr. Peanut or Toucan Sam, without even trying. This quiz tests how well you know your food mascots — from cereals to crackers and fast food to fruits. You’ll get an image and a clue... If they're effective mascots, you may even develop a craving for some snack foods along the way!
Don’t let her focus on food-related quizzes fool you, Peg is a pro in many arenas. Even though she spends most of her free time whipping up delicious cookies and concocting new recipes for easy but impressive gluten-free cakes, Peg’s brain holds a vast collection of knowledge about everything from baby animals to what you need to know to graduate from different school grades. While she’s the first to admit everything she reads doesn’t necessarily stick in her head, Peg keeps her mind fresh by reading the Financial Post and Globe and Mail on the regular, and coming up with fantastic ideas for new quizzes. She’s a secret fan of gossip, too, so watch out for her intense celeb topics!
Advertising's Leo Burnett is sometimes called the Master of Mascots. Why? He was the creative mind behind several of the characters in this quiz.
Born in Michigan, Burnett later moved to Chicago where he in 1935 formed the Leo Burnett Company, Inc. Today; he is credited with pushing advertising away from long product descriptions to concise points and iconic character in the 1960s.
Along with familiar food mascots still in use today, Burnett was responsible for creating the Marlboro Man and the Maytag Repairman, as well as familiar ad campaigns such as United’s Fly the Friendly SKie sand Allstate’s Good Hands. Time Magazine in 1999 listed this ad exec as one of the 20th century’s most influential 100 people. Burnett, who lived to the age of 79, worked at the agency named after him.
His company thrives still today, a part of the Publicis Group, with 85 offices in 69 countries. Ironically, one of the agency’s lasting symbols is a food — apples — from when Leo put a bowl of apples in reception when he opened his agency during the Depression.
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